# Andrea Mangone

> Milan-based Italian designer creating holistic product experiences that combine Industrial design, UX design, packaging and branding.


## Pages

- [About](https://andreamangone.com/about/): [vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1751274888846{padding-right: 5% !important;padding-left: 5% !important;background-color: #F2F2F2 !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_empty_space height=&#8221;130px&#8221;][vc_column_text css=&#8221;&#8221;] ABOUT Strategy-led holistically-designed well-communicated. [/vc_column_text][vc_column_text css=&#8221;&#8221;]Andrea Mangone  is an Italian designer based in Milan, with more than 15 years of experience creating strategy-driven, holistic product experiences that combine industrial design, UX design, packaging, and branding.[/vc_column_text][vc_empty_space height=&#8221;130px&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1751274880820{padding-right: 5% !important;padding-left: 5% !important;background-color: #FFFFFF !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/6&#8243;][/vc_column][vc_column width=&#8221;2/6&#8243;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text css=&#8221;&#8221;] MISSION Design as a catalyst for positive change. [/vc_column_text][vc_column_text css=&#8221;&#8221;]Design, with its capacity to shape experiences, products, and systems, can influence the way we live and the way the world works by humanising technology, making innovations&hellip;
- [Trade-offs in smartwatch design](https://andreamangone.com/trade-offs-in-smartwatch-design/): [vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742302122228{margin-top: 10% !important;padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; css=&#8221;.vc_custom_1667485375160{padding-right: 5% !important;}&#8221;][vc_column_text css=&#8221;&#8221;] INSIGHTS ON WEARABLES Trade-offs in smartwatch design [/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742302128850{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_column_text] Smartwatches are among the most widespread wearable technology and perhaps one of the most challenging to design. Their proximity to the human body and position around a highly visible area pose unique design challenges that tech brands haven&#8217;t been able to address. [/vc_column_text][vc_column_text]When designing smartwatches, designers and engineers often struggle to find a trade-off between three main opposing factors: Comfort, Performance and Battery life. In this article&hellip;
- [The Three Interaction Paradigms](https://andreamangone.com/the-three-interaction-paradigms/): [vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1698652917965{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742301883830{margin-top: 10% !important;padding-right: 5% !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741873995087{padding-right: 10% !important;}&#8221;] INSIGHTS ON INNOVATION The three interaction paradigms [/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742301890670{padding-right: 5% !important;padding-left: 5% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_column_text] A powerful tool to explore conceptual scenarios when designing innovative products. [/vc_column_text][vc_empty_space height=&#8221;5px&#8221;][vc_column_text] The invention of the microchip and the diffusion of consumer electronics on a large scale have enabled humans to greatly improve their life quality by surrounding themselves with an always increasing number of machines. Over the&hellip;
- [The power of metaphors & analogies in design](https://andreamangone.com/the-power-of-metaphors-analogies-in-design/): [vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742301805121{margin-top: 10% !important;padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_column_text css=&#8221;&#8221;] INSIGHTS ON DESIGN The power of metaphors &amp; analogies in design [/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742301697329{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_column_text] Our tendency to prefer things we are familiar with poses serious challenges to innovators trying to bring new things into people’s lives. How can we instil familiarity into the unfamiliar? [/vc_column_text][vc_column_text] We are humans and we love routines. In fact, our brain is trying to save energy at any possible opportunity by creating habits that when established help us minimise the time and energy necessary for&hellip;
- [Are robots going to replace humans?](https://andreamangone.com/are-robots-going-to-replace-humans/): [vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742301509821{margin-top: 10% !important;padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_column_text css=&#8221;&#8221;] INSIGHTS ON TECHNOLOGY Are robots going to replace humans? [/vc_column_text][vc_empty_space height=&#8221;5px&#8221;][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742301516271{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_column_text] Robots are often considered as automatic machines designed to perform boring and repetitive tasks we don’t want to deal with. However, as robots become smarter and more sophisticated they could pose a real threat to most human jobs. Shall we worry? [/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][vc_column_text]In 2007 I decided to join ASP (Alta Scuola Politecnica) alongside my Master Degree in Industrial Design at Politecnico of Milan, an experience that has&hellip;
- [Why is it so hard to make good gifts?](https://andreamangone.com/why-is-it-so-hard-to-make-good-gifts/): [vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742302438032{margin-top: 10% !important;padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243; css=&#8221;.vc_custom_1545586009438{padding-right: 20% !important;}&#8221;][vc_column_text css=&#8221;&#8221;] INSIGHTS ON GIFT-GIVING Why is it so hard to make good gifts? [/vc_column_text][/vc_column][vc_column width=&#8221;1/6&#8243;][/vc_column][/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1742302445286{padding-right: 5% !important;padding-left: 5% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/3&#8243;][vc_column_text] Gift-giving is at the base of most societies in the world and has had a fundamental role throughout human history. However even today making a good gift still feels like hitting a jackpot. Why is it so hard? Gift-giving is an important part of human interaction. It defines our relationships and strengthens (or weakens) bonds with friends, family and lovers. People give&hellip;
- [Home](https://andreamangone.com/): [vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][/vc_column][/vc_row]
- [Works](https://andreamangone.com/works/): [vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1715794242408{margin-top: 15% !important;margin-bottom: 10% !important;}&#8221;][vc_column css=&#8221;.vc_custom_1539544086824{margin-top: 2% !important;}&#8221;][/vc_column][/vc_row]
- [Insights](https://andreamangone.com/insights/): [vc_row thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1715794168127{margin-top: 15% !important;margin-bottom: 10% !important;}&#8221;][vc_column width=&#8221;1/6&#8243;][/vc_column][vc_column width=&#8221;2/6&#8243; animation=&#8221;animation bottom-to-top&#8221;][vc_empty_space][vc_column_text] INSIGHTS ON INNOVATION  [/vc_column_text][vc_column_text css=&#8221;.vc_custom_1715779496250{margin-top: -3% !important;margin-right: 8% !important;margin-bottom: 2% !important;margin-left: 8% !important;}&#8221;] The Three Interaction Paradigms [/vc_column_text][vc_column_text css=&#8221;.vc_custom_1668981474713{margin-right: 10% !important;margin-left: 10% !important;}&#8221;] A powerful tool to explore conceptual scenarios when designing innovative physical and digital products. Read more &gt; [/vc_column_text][/vc_column][vc_column width=&#8221;2/6&#8243; animation=&#8221;animation bottom-to-top&#8221;][vc_empty_space][vc_column_text] INSIGHTS ON DESIGN [/vc_column_text][vc_column_text css=&#8221;.vc_custom_1715779501549{margin-top: -3% !important;margin-right: 8% !important;margin-bottom: 2% !important;margin-left: 8% !important;}&#8221;] The power of metaphors &amp; analogies in design [/vc_column_text][vc_column_text css=&#8221;.vc_custom_1683182303409{margin-right: 10% !important;margin-left: 10% !important;}&#8221; el_class=&#8221;Robots were often considered as automatic machines designed to perform few boring and repetitive jobs we didn’t want to&hellip;


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