HELLO
I’m Andrea, an Italian designer with over a decade of experience helping companies build their brands through desirable and sustainable product experiences.
MY BACKGROUND
My background is in industrial design and innovation management having obtained a Master degree at Politecnico of Milan and Alta Scuola Politecnica with full marks.
Originally from Milan, my curiosity brought me to work and live in China, Australia and Europe collaborating with global brands such as Asus, Microsoft, Lenovo, 3M, Philips, Oppo, Haier, Amgen and Pfizer.
DRIVEN BY PURPOSE
I consider design as a process to drive positive behavioural and systemic change rather than a mere market differentiator.
I enjoy tackling relevant problems that affect our society and planet and solve them with elegant solutions that balance functionality, beauty and meaning.
SYSTEMIC THINKER
I thrive in multidisciplinary teams and am experienced in engaging with different stakeholders by speaking their own language.
My systemic approach to innovation allows me to capture stakeholders feedbacks iteratively during projects guaranteeing a smooth and collaborative process along the way. I am capable of moving from strategic to tactic thinking to set strong innovation directions and execute on them.
GLOBAL APPROACH
In my years abroad I developed empathy for different cultures and ways of thinking, understanding differences and embracing change, all valuable things that in today’s practice help me be open minded, diplomatic and confidently lead diverse teams on complex projects.
WHAT I DO
Strategy. I uncover innovation opportunities and explore possible future scenarios.
Design. I turn opportunities into holistic product experiences, by blending Industrial design / UX design / packaging / branding.
Communication. I communicate innovations by creating engaging brand stories that emotionally connect to people
MY INNOVATION PARTNERS
I partner with ambitious companies willing to innovate in the Green economy, Consumer electronics / IoT, and connected healthcare industries.
