Design as a tool to deliver positive change to users, society, and ultimately the world.
As designers we have the opportunity and responsibility to meaningfully influence the way we live and the way our society works, by changing human behaviours and creating products that are socially and environmentally sustainable.
Analysing the business problem to uncover innovation opportunities and explore possible futures.
Design thinking workshops, user journey mapping, product, trends and market analysis are effective tools to correctly frame the business problem and generate the right strategies to solve it.
PRODUCT EXPERIENCE DESIGN
Turning opportunities into holistic product experiences.
Great design is made when different creative disciplines are combined. Expertise in Industrial design, UX design, packaging and branding is fundamental to guarantee holistic product experiences that are relevant, coherent and desirable.