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ANDREA MANGONE

Milan-based Italian Designer creating innovative product experiences for global brands.

VALUES

Design as a tool to deliver positive change to users, society, and ultimately the world.

As designers we have the opportunity and responsibility to meaningfully influence the way we live and the way our society works, by changing human behaviours and creating products that are socially and environmentally sustainable.

DESIGN STRATEGY

Analysing the business problem to uncover innovation opportunities and explore possible futures.

Design thinking workshops, user journey mapping, product, trends and market analysis are effective tools to correctly frame the business problem and generate the right strategies to solve it.

PRODUCT EXPERIENCE DESIGN

Turning opportunities into holistic product experiences.

Great design is made when different creative disciplines are combined. Expertise in Industrial design, UX design, packaging and branding is fundamental to guarantee holistic product experiences that are relevant, coherent and desirable.

COMMUNICATION

Communicating innovations by creating engaging brand stories that emotionally connect with people.

Storytelling, from the early stages of a project all the way through production and commercialisation, helps communicate what makes a product better and why people should care. It may reflect in the product strategy, design language, interaction paradigm, marketing visuals and copywriting.

CLIENTS

Ambitious companies willing to innovate in the Green economy, Consumer electronics / IoT, and connected healthcare industries.