I’m Andrea, an Italian designer with over a decade of experience helping companies build their brands through desirable and sustainable product experiences.
Originally from Milan, my curiosity brought me to work and live in China, Australia and Europe collaborating with global brands such as Asus, Microsoft, Lenovo, 3M, Philips, Oppo, Haier, Amgen and Pfizer.
DRIVEN BY PURPOSE
I consider design as a process to drive positive behavioural and systemic change rather than a mere market differentiator.
I enjoy tackling relevant problems that affect our society and planet and solve them with elegant solutions that balance functionality, beauty and meaning.
I thrive in multidisciplinary teams and am experienced in engaging with different stakeholders by speaking their own language.
My systemic approach to innovation allows me to capture stakeholders feedbacks iteratively during projects guaranteeing a smooth and collaborative process along the way. I am capable of moving from strategic to tactic thinking to set strong innovation directions and execute on them.
In my years abroad I developed empathy for different cultures and ways of thinking, understanding differences and embracing change, all valuable things that in today’s practice help me be open minded, diplomatic and confidently lead diverse teams on complex projects.