Insights

A collection of personal thoughts, intuitions from day to day life and main learnings from projects that have defined me as a designer.

INSIGHTS ON DESIGN

The power of metaphors & analogies in design

Our tendency to appreciate and prefer things that are similar to what we are used to poses serious challenges to innovators trying to bring new things into people’s lives. How can we instil familiarity into the unfamiliar?

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INSIGHTS ON GIFT-GIVING  

Why is it so hard to make good gifts?

Gift-giving is at the base of most societies in the world and has had a fundamental role throughout history. However making a good gift still feels like hitting a jackpot…

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INSIGHTS ON ROBOTICS 

Are robots going to replace humans?

Robots were often considered as automatic machines designed to perform few boring and repetitive jobs we don’t want to deal with. However, as robots become smarter and more sophisticated, they pose a real threat to most human jobs…

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