A collection of personal thoughts, intuitions from day to day life and main learnings from projects that have defined me as a designer.
INSIGHTS ON DESIGN
The power of metaphors & analogies in design
Our tendency to appreciate and prefer things that are similar to what we are used to poses serious challenges to innovators trying to bring new things into people’s lives. How can we instil familiarity into the unfamiliar?
INSIGHTS ON ROBOTICS
Are robots going to replace humans?
Robots were often considered as automatic machines designed to perform boring and repetitive jobs we don’t want to deal with. However, as robots become smarter and more sophisticated, they could pose a real threat to most human jobs…