Trade-offs in smartwatch design
Tech brands are caught between opposing factors that prevents them from creating the perfect smartwatch: Comfort, Performance and Battery life, with the latter being often compromised. What can we do about it?
INSIGHTS ON INNOVATION
The Three Interaction Paradigms
A powerful tool to explore conceptual scenarios when designing innovative physical and digital products.
INSIGHTS ON DESIGN
The power of metaphors & analogies in design
Our tendency to prefer things we are familiar with poses serious challenges to innovators trying to bring new things into people’s lives. How can we instil familiarity into the unfamiliar?
INSIGHTS ON GIFT-GIVING
Why is it so hard to make good gifts?
Gift-giving is at the base of most societies in the world and has had a fundamental role throughout history. However making a good gift still feels like hitting a jackpot…
INSIGHTS ON ROBOTICS
Are robots going to replace humans?
Robots were often considered as automatic machines designed to perform boring and repetitive jobs we don’t want to deal with. However, as robots become smarter and more sophisticated, they could pose a real threat to most human jobs…