A model of sustainability
Urbanoasis is fun and it promotes a positive message. The product is an example of eco-sustainability using materials such as bamboo and rice hull fibres composite, cork agglomerate, recycled cardboard and natural wood. The variety of natural materials used let people experience different textures, smells and tactile feelings, that are becoming increasingly rare in our lives surrounded by plastic products.
Rice hull and bamboo fiber for the pot and water can
Recycled cardboard for the toolbox tray and the main wrap
Cork conglomerate for the cap that doubles as a tray
Sustainably sourced Maple and Cherry wood for the tools
Learn while having fun
The packaging is the manual. The user experience was designed as a journey, where the packaging and the manual merge seamlessly and each tool is accompanied by the relevant instructions. Consecutive numbers indicate the user all the steps he has to perform from the moment he receives the kit to harvesting.
Gardening toolbox. The iconic toolbox-like tray is made of recycled cardboard and contains all the tools in an ordinate way. The double colour divides the tools necessary to initially set up the pot and the ones useful on the long term for maintenance.