2°C – TOOTHBRUSH
INDUSTRIAL DESIGN / PACKAGING
Premium, Eco-friendly toothbrush
A toothbrush made to last for a lifetime featuring a high quality reusable body and disposable brush heads that reduce the overall plastic waste of about 87% compared to traditional toothbrushes.
Project background. Consumerism and the diffusion of disposable plastic products have maximised our comfort and convenience to the detriment of the environment. Toothbrushes are a particularly tricky category as they are hardly recyclable, being made of a combination of different types of plastics like PP/PE, TPE and nylon. It is estimated that the average person uses 4 to 5 toothbrushes a year that when disposed, most likely end up in landfills.
To tackle this problem, I set to design 2°C, a premium yet eco-friendly toothbrush made to last for a lifetime.